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Alexa Attempts To Make Rankings Less Flawed
By VaBeachKevin | April 16, 2008
Alexa, the highly skewed web ranking system, announced an overhaul to their ranking algorithm.
We’ve been working hard behind the scenes for several months and are excited to announce that our new Alexa Rankings system is available.
Ok what does this really mean? Alexa for the longest time has had a very flawed means of determining a sites ranking. It was completely dependant on users installing their toolbar and being tracked in that fashion. Now if you didn’t have an Alexa tool bar installed, you were not counted which led to misleading rankings. Now they claim that they “aggregate data from multiple sources to give you a better indication of website popularity among the entire population of Internet users“.
Alexa rankings are not what everyone makes them out to be, a general positioning and ranking as a whole compared to the entire internet audience, but it is merely how well you do among the other Alexa toolbar users. this has been widely know in the SEO community for some time, but not too many outside of it were fully aware. With this new change it looks like Alexa is attempting to make their service a bit more respectable. I’ll be keeping an eye on them, and now may even give them a look to see how some of my sites are doing.
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